May 2010: A new breed of web 2.0 kidnappers begins to emerge, threatening to disrupt the traditional kidnapping industry. Rather than following a ransom model, the new kidnappers release hostages for free, asking only for their name and email address in return. Despite having no revenue strategy whatsoever, market leader Kidnappr quickly signs up over 4 million hostages after über-bloggers Robert Scoble and iJustine appear in promotional videos, pleading for their lives.”

This week’s column is online.