“Hello from San Francisco. More specifically, hello from Starbucks™ on Geary Street, just across from the Clift™ hotel. It’s a nice day today so, rather than slaving over a hot MacBook™, I’ve decided to come down here, order a refreshing VitaminWater™, take the weight off my Converse Chuck Taylors™ and write my column longhand in my Moleskine™ notebook.

This week’s subject: how product placement is going to destroy the world.”

This week’s column is online.