“Richard Moross is thirty years old, and a taller, better dressed man you will struggle to meet. There’s a scene in the film Men in Black where Will Smith is being indoctrinated into the MI B agency. He’s taken to a completely white locker room and Rip Torn’s character gives him ‘the last suit you’ll ever wear ’: black jacket and trousers, white shirt, black shoes. Now, imagine that look but replace the white shirt with a black one. That’s Richard.

Another day, another dot commer and star of The Book agrees to face Paul’s razor-like interviewing style. Today’s subject is none other than Richard Moross, CEO of Moo.com and - by any measure you care to use - the tallest man in technology.

Paul and Richard talked about printing, design, fights with girls in New York, drinking Perfect Manhattans by the pool and how, once he went black, he never went back...

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