What in the name of all things holy am I doing?

I promised myself – absolutely swore blind to myself – that no matter how much time I spent in California, I wouldn’t go native. I wouldn’t get sucked into the lunatic health fads that people here are so enamoured with, I wouldn’t detox or cleanse or – urg – colonically irrigate. Hell, I wouldn’t even join a gym.

And so why is it, do you suppose, that less than three months after moving here, I’m just coming to the end of day three of the Blueprint Juice Cleanse – a 72 hour foodless fast, supplemented by nothing more than bottle after bottle of juice?

Like most idiotic things I do, this one started with a bet. I was at dinner with Sarah Lacy, my friend and colleague over at TechCrunch, and for the millionth time she was singing the praise of the stupid little bottles of juice. Sarah travels even more than I do and would frequently be struck down with colds and viruses – and even, during a trip to Israel last year, pneumonia. Since starting to do ‘the cleanse’ she claims not to have been ill once.

“Pffft” I responded “I never get ill either, and the most healthy thing I ever do is add Diet Coke to my rum.”

Read on at the Telegraph…