14th December 2006

Carr announces launch of new digital publishing house specialising in bringing together traditional media and user generated content.

Paul Carr, co-founder of leading web-to-print book publisher, The Friday Project, has announced the launch of an innovative new online publishing house.

‘Much Too Fun’ will specialise in developing highly entertaining online magazine and audio content that combines the best features of traditional media - professional, engaging editorial and high production values - with the huge opportunities for interactivity and user generated content offered by the Internet.

Explains Carr: “By creating publications and audio programming that merge professional writing with user generated content, we can bring increased accountability and professionalism to both. Also, distributing exclusively online means we can take far bigger risks in terms of the content we can produce. The barriers to reaching large audiences are much, much lower on the Internet so we don’t need to rely on celebrity nonsense or thinly disguised, PR-driven advertorial bullshit to ensure popularity. (We’ll still embrace both, of course, but it’s nice to have the choice.)

Members of the Internet generation are abandoning traditional media in their droves and heading for the Internet. We want to create brilliant, innovative publications and audio to welcome them when they arrive.”

The launch of Much Too Fun comes a week after Carr announced he was leaving The Friday Project (TFP) to lead a buy-out of the company’s online publishing division, Friday Online. The division is responsible for a number of successful online publications including acclaimed London city guide, London by London and cult satirical email magazine, The Friday Thing
(www.thefridaything.co.uk).

Along with Carr, the buy-out also saw the departure of TFP’s Online Editor, Graham Pond who joins Much Too Fun as Editorial Director.

The first publication to be launched by Much Too Fun will be formally announced later this month.